Whether you own physical or intellectual property, or you are the property, you may be overlooking a considerable source of recurring revenue. Branding Rights LLC will evaluate and assess your property, design a rights program to attract relationships with global, national or regional brands, and unlock opportunities for new revenue streams. Ideas for property utilization, other than uses that are currently planned or committed, may be suggested.

The process of evaluating a property to determine its potential for packaging as a branding rights platform will vary depending on the nature of the property. Is it a shopping and/or entertainment destination? Is it located near a tourist attraction? Is it a research initiative or a cause? Does it have a single location or multiple locations? Have other, similar properties been used as platforms for naming, sponsorship or broader-based branding rights programs? Benefits to property owners from a customized branding rights program include:

• New revenue streams
• Enhanced property profile
• Increased property exposure
• Higher traffic
• Financing vehicle for new construction
• Financing vehicle for expansion
• Increased asset value
• Platform for licensing
• Co-branding opportunities

Property evaluation is research and document intensive, requires interviews with management and staff, and examination of all aspects of property use and development.

  • Corporate Centers/Industrial Parks
  • Shopping Destinations (Malls, Outlets, Centers)
  • Mixed Use Developments
  • Office Buildings and Tower
  • Museums
  • Parks
  • Zoos

  • Educational
  • Public School Facilities
  • Research Initiatives
  • Research Institutes
  • University Facilities and Programs

  • Government Facilities
  • Airports
  • Beaches
  • Convention/Expo Centers
  • Parks
  • Train Stations

  • Sports/Entertainment
  • Celebrities/Personalities
  • Entertainment Venues
  • Ice Hockey Arenas/Ice Rinks
  • Orchestras
  • Racetracks (Auto, Horse)
  • Stadiums/Arenas (Major League, Minor League, University)
  • Ski Resorts
  • Theme Parks

    Transportation Systems
    • Bridges, Tunnels and Ferries
    • Highways, Parkways and Turnpikes
    • Rest Stops
    • Trains and Streetcars


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