Whether you own physical or intellectual property, or you
are the property, you may be overlooking a considerable source
of recurring revenue. Branding Rights LLC will evaluate and assess
your property, design a rights program to attract relationships
with global, national or regional brands, and unlock opportunities
for new revenue streams. Ideas for property utilization, other
than uses that are currently planned or committed, may be suggested.
The process of evaluating a property to determine its potential
for packaging as a branding rights platform will vary depending
on the nature of the property. Is it a shopping and/or entertainment
destination? Is it located near a tourist attraction? Is it a
research initiative or a cause? Does it have a single location
or multiple locations? Have other, similar properties been used
as platforms for naming, sponsorship or broader-based branding
rights programs? Benefits to property owners from a customized
branding rights program include:
• New
revenue streams
• Enhanced property profile
• Increased property exposure
• Higher traffic
• Financing vehicle for new construction
• Financing vehicle for expansion
• Increased asset value
• Platform for licensing
• Co-branding opportunities
Property evaluation is research and document intensive, requires
interviews with management and staff, and examination of all
aspects of property use and development.
