As a brand owner you understand the value of targeting markets for increased exposure and optimization of return on investment. Branding rights programs developed by BRL are flexible and designed to link brand owners with highly visible properties in relationships aligned with strategic and business objectives.

Identifying properties with the greatest potential to enhance brand value and deliver measurable ROI requires analysis of: 1) brand type (e.g. corporate, product, service, industrial), 2) brand positioning and differentiation, 3) market space and market share, 4) geographic issues and 5) existing and/or planned branding strategies. Benefits to brand owners from a customized branding rights program include:

• Increased sales
• Enhanced brand image and equity
• Increased shareholder and stock value
• Synergies across a portfolio of brands
• Showcase for products and services
• Greater customer loyalty
• Improved employee pride
• Positive image for prospective talent pool
• Opportunities for pass-through rights
• Opportunities for hospitality

The acquisition of branding rights should be viewed as an investment in the overall health and future of the brand.

  • Accounting
  • Airlines
  • Apparel
  • Banking
  • Beverage
  • Biotech
  • Consulting
  • Consumer Products
  • Energy
  • Entertainment
  • Financial/Investment Services
  • Food Products
  • Healthcare
  • Information Systems
  • Information Technology
  • Insurance
  • Legal
  • Lotteries
  • Mutual Fund Groups
  • Pharmaceuticals
  • Publishing
  • Retail
  • Service Providers
  • Supermarkets
  • Telecom
  • Transportation
  • Utilities


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